By Philip Walsh, Creative Director
March 26th 2020
How we talk
With an unrelenting stream of Coronavirus commentary across media, there comes consistent negativity. Understandably, a myriad of challenges are highlighted and we’re continuously reminded of the consequences on our jobs, financial wellbeing, personal safety and mental health. Whilst this undoubtedly carries some truth, it unavoidably compounds the way we feel and act in response. But for businesses attempting to re-energise and grow again, is this the right way to talk?
Expressing a positive future
Sometimes promoting positivity seems to challenge credibility, as if it’s all founded on fanciful images of unrealisable utopia. Despite many commentators purveying their pessimistic edicts to get us all riled, the business engines of the world can still communicate with optimism. Employees and customers need inspiration and purpose. They need to believe in real, open-minded, inclusive ideas that look at ‘potential’ square in the face and say: “Come on – let’s dance!”
So being pro-active and embracing positive ideas is credible. In fact it’s necessary for business wellbeing as a whole, perhaps more so than ever when faced with the upsetting impact of Coronavirus. As human beings, we innately want to feel part of stories full of possibilities, not doom and dead ends.
How we do this?
Surprise! When communicating, particularly with video, raising eyebrows with an unexpected approach can really stimulate people, just by taking a central issue and making it definitive and memorable. By focussing this creativity on upbeat messaging, we can genuinely add real value and momentum to businesses at this critical time.
It’s all about change
For good comms stories to leave their mark, they need to motivate people to embrace change and talk about it enthusiastically. So, in the positive state of mind that should surely drive our new future, let’s surprise people and POWER OUR STORIES with optimism.