ADVANCING LOW PROGRAMME SOCIAL CUT
A social cut for bp to drive click throughs to view their full length video Advancing Low Carbon accreditation programme, which was updated for 2020. The social team quickly reformatted the video for square and widescreen formats: removing the voice over, adding on-screen text and reducing to 30 seconds. The feed was then pushed out across all major social channels, in particular LinkedIn which has seen almost 25,000 views so far! Visit bp to read more on their ALC activities and their drive to reach #bpnetzero.