Project Description
BP
ENERGY OUTLOOK
SOCIAL CUT
INDUSTRY FORECAST REPORTS/THOUGHT LEADERSHIP – EXTERNAL FOR WEB AND SOCIAL
SORTED post at full throttle! Over 20 deliverables produced and delivered within a 2 week period in multiple formats.
Every year BP delivers a global industry report which looks back on the trends and demands on the energy sector over the past year and forecasts what is expected for the year ahead and beyond to 2040. We produce 4 different versions of this forecast within a narrow 2 week window:
- 1 full length film of up to 7 minutes (internal and an external versions)
- 1 set (6) circa 2 minute bite size summaries for each area of the report
- 1 set (6) social media 30 second clips (x6) to drive traffic to the Energy Outlook website.
Produced by our IGNITIONS team, specialising in internal and external corporate communications.







