CHALLENGE US TVC
TV COMMERCIAL AND DIGITAL CAMPAIGN FOR NEW KITCHEN RANGE
Homebase wanted to communicate the excitement that its own staff have for the kitchen range by inviting consumers to challenge them on style, quality and price. Working with The Brand Agency, we filmed overnight in a Homebase store using remote head cranes. Creating a pre-dawn atmosphere with pools of moonlight, we moved into early dawn as staff busied themselves with last minute preparations.
Produced by our FULLCREAM team, specialising in commercials, documentaries and big brand films.